We invest in and advise
platform businesses in the digital and payments ecosystems globally.

Market Platform Dynamics

MPD is an investment and advisory firm founded in 2004 by pioneers in the new economics of platform businesses and multi-sided markets. MPD’s principals start and invest in platforms, two of which have become global leaders in their areas. They also serve as board members, advisors, or consultants to private and public companies with a digital or payments focus.

Investing

MPD founders are entrepreneurs who create new businesses and invest in them as the majority shareholder.

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Advising

MPD’s founders serve as members of the Boards of Directors or Advisory Boards for companies, from VC-funded startups to publicly traded firms.

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Consulting

MPD works with large organizations to design new platforms, including pricing, and advising on ignition and other aspects of successful execution.

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FRICTION FIGHTERS

HOW TO IDENTIFY OPPORTUNITIES AND VULNERABILITIES IN THE PLATFORM ECONOMY
AN INTRODUCTION TO THE FIT™ FRAMEWORK
By David S. Evans and Karen Webster
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