Founders

The new economics of multisided platforms and multisided markets originated around 2000.

A few years later, three of the pioneers in developing the new economics and applying it to business strategies founded MPD: Dr. David S. Evans, Professor Richard Schmalensee, and Karen Webster. Since then, they have worked, individually and together, with many of the largest digital and payments firms in the world as well as many of the successful startups.