Back

Karen L. Webster

Karen Webster is one of the world’s leading experts on payments innovation and the digital economy and a strategic advisor to CEOs and Boards of multinational players in the digital, payments, and commerce spaces. She is a frequently sought-after keynote speaker and prolific author of articles on innovation, platforms and the digital economy.

As co-founder and CEO of Market Platform Dynamics, she worked extensively with the most innovative players in the payments, healthcare, financial services, digital media and technology sectors to identify, ignite and monetize innovation using proprietary platform ignition frameworks and market simulation models.

Webster serves on the boards of companies including ones focused on AI, digital payments, health tech, and online marketplaces. She helps these innovators, who range from startups to new publicly traded firms, refine their business models for profitable market adoption and growth.

Webster is an accomplished entrepreneur, who has successfully developed and launched new ventures. In 2009 she founded PYMNTS.com, a media and data intelligence platform that has scaled into the leading source of news and market intelligence for innovation in the payments, commerce and digital economy sectors.

She has a long history of consulting, having served as the Managing Director of Global Marketing and Planning for Price Waterhouse Coopers’s $6 billion management consulting practice and as COO for the US$200 million economic consulting subsidiary that is part of the MMC family of companies. Webster also served as an adjunct faculty member at her alma mater, Johns Hopkins University, where she holds a master’s degree in marketing and developed and taught graduate level courses on business-to-business marketing.

Webster is the co-author of Friction Fighters: How to Identify Opportunities and Vulnerabilities in the Platform Economy, published in 2024.