Matchmakers: The New Economics of Multisided Platforms

Many of the most dynamic public companies, from Alibaba to Facebook to Visa, and the most valuable start-ups, such as Airbnb and Uber, are matchmakers that connect one group of customers with another group of customers. Economists call matchmakers multisided platforms because they provide physical or virtual platforms for multiple groups to get together.

In Matchmakers, David Evans and Richard Schmalensee, two economists who were among the first to analyze multisided platforms and discover their principles, and who’ve consulted for some of the most successful platform businesses in the world, explain how matchmakers work best in practice, why they do what they do, and how entrepreneurs can improve their chances for success.

“A must-read business book for ambitious entrepreneurs … thought-provoking insight into what’s behind the exponential growth of the companies in whose footsteps we’re following. It’s a portal through which to view the economy of the future.” — Daily Telegraph

“More than the Internet, the sharing economy or automation platform companies and matchmaking markets are defining the new economy. Evans and Schmalensee are pioneers in developing economic theories that explain this new economy. Here they share what they’ve learned to the great benefit not just of economists, but also of entrepreneurs, policy makers, and consumers.” — Lawrence H. Summers, Charles W. Eliot University Professor and President Emeritus, Harvard University; former US Secretary of the Treasury

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