Friction Fighters: How to Identify Opportunities and Vulnerabilities in the Platform Economy

The introduction of digital and the reality of a more connected economy creates new opportunities and sources of competitive pressures for businesses operating in every sector. The accelerating diffusion of AI and other technologies has quickened the pace of change and the profile of competitors. New business models are changing market dynamics and creating new platform economics.

The FIT Framework provides executives with an analytic baseline to more accurately examine the why and the what of a new business opportunity, and a decision framework for how to execute for profits and scale. The result is a more predictable way to align business and technology readiness with customer value and market opportunity in a world dominated by digital platform ecosystems.

This collection of essays and insights will immerse you into the relevance of using this analytical framework to drive success in the digital economy.

One more informed decision at a time.

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