Catalyst Code: The Strategies Behind the World’s Most Dynamic Companies

Successful platform businesses such as Google and Visa cracked the catalyst code-and they couldn’t have done it using traditional business strategies and tactics.

These two-sided businesses generate value by creating simultaneous and mutually beneficial relationships among the different groups of customers they serve.

In a book that challenges conventional wisdom about pricing, product design, organization, and incentives, David Evans and Richard Schmalensee provide the first step-by-step framework for launching and sustaining these dynamic businesses. They show why two-sided businesses, or catalysts, are today’s power brokers-and they are quickly disrupting existing industry ecosystems and gaining unprecedented prominence in the economy. And, most important, how entrepreneurs and businesses can make the most of the astounding opportunities.

“An important book for anyone interested in understanding how breakthrough businesses can be built in today’s economy.” — Bill Gates